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VOYAGE OF DISCOVERY 2: Land Rover’s global events strategy
0 Comment(s) 21/08/2008 +0100 GMT star full star full star full star full star full
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Last week, we examined the Land Rover Experience, one of a breathtaking array of events the vehicle manufacturer holds. This week, Ian Whiteling talks to Gary Knight about the company’s overall events strategy and how the effectiveness of each activity is gauged.


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